BBWF 2021

October 13-14,2021

Here's what TP-Link presented at the BBWF

BBWF 2021 is over for another year, and what a fantastic event it was. We had thousands of visitors to TP-Link's exhibits in Amsterdam. It was clear that many months of planning and preparation had paid off.

The TP-Link exhibition area demonstrated our technology and thought leadership in the industry with some truly groundbreaking products and ideas. Products on display included Omada SDN, the smarter cloud solution for business networking, and TPUC, TP-Link's next-generation managed Wi-Fi cloud solution for ISP. TPUC stole the show on the first day and continued to draw the crowds on the following two days. Tapo, TP-Link's smart home brand, was a unique addition to BBWF that brought many attendees to the stand.

The official theme of BBWF2021 has been "Driving A Broadband-Enabled Connected World". It sought to promote broadband access solutions, smart technologies, and strategies that will continue to be the first choice of the broadband access community. TP-Link integrated into the broad theme of BBWF2021 with its slogan of "Smart Connections, Inspiration Solutions."

During BBWF 2021, TP-Link presented its new ISP-centric management service, TP-Link Unified Cloud (TPUC). TPUC is dedicated to simplifying the operation and cost of ISP services' whole life cycle. TP-Link provides TR-369 USP cloud servers, carrier-grade TR-369 CPE, customized mobile APP, and tailor-made API services. The generation of significant Wi-Fi insights improves ISP operation efficiency and maximizes customer satisfaction.

The majority of customer service issues for ISPs tend to relate to Wi-Fi connectivity. Home networks incorporate more connected devices while bringing IoT and mesh Wi-Fi devices into the network. It amplifies the need for real-time and scalable remote device management. Increasing demands on service providers make the requirements for customer service management more complex.

To help deal with this situation, TP-Link launched a next-gen cloud solution for Wi-Fi management during the BBWF exhibition. It improves the home user experience while reducing operating costs, making remote management of networks simpler, and understanding customer needs.

Omada SDN was also extremely popular at BBWF2021. Attendees found particular use in the live demonstration of Omada SDN, with the centralized cloud management system providing essential data for authorized users. The near-limitless possibilities for use across the industrial and commercial landscape opened the eyes of many attendees. The remote policy and firmware updates ensure that managers can keep their users protected.

Tapo Smart Home attracted many attendees, with various innovative products connecting with smart assistants or operating via voice. The introduction of smart home products into homes are increasing the networking needs of families. Management systems will be needed to support these IoT devices integrated into our homes and lives.

TP-Link will continue to collaborate with its partners to promote the global development of next-generation managed Wi-Fi cloud solutions for ISP.

See you again next year.

TP-Link is a global provider of networking equipment and ranked No.1 in the shipment of consumer WLAN products. With 25 years of independent R&D and development experience, TP-Link focuses on operators' core requirements, prioritizing user experience, simplifying deployment options, and investing in emerging technologies. TP-Link maintains rapid technical service capabilities, with dedicated support available in over 100 countries worldwide.

TP-Link aims to create value for our partners, seeking common areas of development for shared future success. Visit TP-Link at Broadband World Forum 2021 to find out more. For more information about the TPUC: